Google has recently released a simple and centralized tag solution that is sure to excite Google Tag Manager users. This new solution is designed to make tagging easier and more efficient, allowing users to focus on other aspects of their marketing efforts.
What is Google Tag Manager?
Before diving into this new solution's details, let's first understand what Google Tag Manager is. Google Tag Manager is a free tool from Google that allows website owners to manage and deploy marketing and analytics tags (snippets of code) on their websites without needing a developer. These tags track user behavior and provide insights into website traffic, engagement, and more.
What is the new solution?
The new solution Google has released is called "Google Tag Manager 360". It is a more robust version of the free Google Tag Manager designed for enterprise-level websites. Google Tag Manager 360 includes additional features and capabilities, including a centralized tag repository, which allows users to easily manage and update tags across multiple domains.
Why is it important for Google Tag Manager users?
Google Tag Manager 360 is important for advanced Google Tag Manager users because it offers several benefits that the free version does not. One of the biggest benefits is the centralized tag repository, which allows users to manage and update tags from a single location. This is particularly helpful for enterprise-level websites with multiple domains, as it can be difficult to keep track of tags across all of them.
Another benefit of Google Tag Manager 360 is that it provides enhanced support and service level agreements (SLAs) for enterprise-level customers. This means that if something goes wrong, users can expect a higher level of support and quicker resolution times than they would with the free version of Google Tag Manager.
Finally, Google Tag Manager 360 offers additional features that the free version does not, such as advanced tag configuration options, more robust testing and debugging tools, and the ability to work with more types of tags and tracking pixels.
Conclusion
Overall, Google Tag Manager 360 is an exciting new solution for advanced Google Tag Manager users. Its centralized tag repository enhanced support and SLAs, and additional features make it a valuable tool for enterprise-level websites. If you're an advanced Google Tag Manager user, it's definitely worth checking out.
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